Marketing Solutions for a New or Reborn Business:

Optilux Advertising works to lay out advertising campaigns that fit within our client's budget and marketing plan parameters. If a client does not have a marketing plan, Optilux Advertising will work to establish a plan that fits within the mission and the budget of the client.

A marketing plan provides a road-map for your marketing activities.  The plan will provide detailed directions on how to get to your destination.

The marketing plan:

• Details what you want to accomplish with your marketing strategy.
• Helps you meet your objectives.
• Focuses in in on your core message.
• It helps non-profits secure funding

A Marketing Plan Includes:

Summary and Introduction:

• A quick overview of company’s plan, where you are, how you are going to get there.

Marketing Objectives:

• Marketing objectives should be based on understanding your strengths and weaknesses, and the business environment in which you operate in. They should also be linked to your overall business strategy.

Situation Analysis:

• A situation analysis details the context for your marketing efforts. In this section, you will take a close look at the internal and  external factors that will influence your marketing strategy.

Target Markets:

• Defining your target market helps you decide where to commit resources and what kinds of promotional methods and messages to use. Define your target market(s) specifically in terms of:
  • Demographics: age, income, marital status, employment status.
  • Psychographics: reads magazines, attends sporting or cultural events, dines out once a month, member of a frequent flyer club.
  • Residence: where does your market live?

Strategies:

• Strategies are action plans that detail how the marketing variables of product, price, place and promotion (commonly referred to as the four P's of marketing) are used to attain the marketing plan’s annual objectives and overall strategies.

Tracking and Evaluation:

• This section of your plan should include plans and procedures for tracking each type of marketing activity you are using. Tracking helps monitor the effectiveness of each marketing activity and is especially helpful with your overall program evaluation.